As part of the creative strategy defined by AGB Creative, 2024 saw the inaugural Dhal Dubai festival of light. early on in the process it became clear that we needed a point of difference from other festivals in the region and it was decided to focus in on local based creatives. Our task was to assist 8 artists to bring light into existing or new concepts. These were all placed within or very near to Al Wasl Plaza, bringing unity to the experience. Dhai Dubai turned out to be both a rewarding and challenging project and will now become a regular feature on the Dubai cultural landscape.